Posts tagged social networking

Social Networking usage: South Africa

Feb 8th

Posted by Dan Taylor in Social Media

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When it comes to social media usage stats, African countries usually fly below the radar. However, Africa’s southern most nation, South Africa currently ranks number 29th on Facebook’s global user list, and demonstrates a number of similarities with much larger using countries.

The recent South African Friendship 2.0 survey found that the average South African Facebook user is in their 30’s, employed full time, and describe themselves as sociable and outgoing. The survey sampled South Africans aged 16 years or older.

With a massive 82 percent, Facebook is the dominant social networking platform in South Africa. Again, South Africa ranks number 29 on Facebook’s global usage statistics (by country), and has an estimated 2.6 million users per month that generate over 1.1 billion page views. Over half of Facebooking South Africans access the site via their mobile devices, 1.58 million. To put this in perspective, of those surveyed, only 18 percent responded that they have a MySpace profile.

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Baby Boomers flock to Social Networking in 2009

Feb 1st

Posted by Dan Taylor in Social Media

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There’s no arguing that 2009 was a banner year for online social networking platforms. Obviously, the big players in the field, Facebook and Twitter, saw a healthy increase in user activity. A new report from eMarketer might just point to the reason why: Baby Boomers went from online consumers of digital media to social busy-bees.

The report analyzes 4 unique market segments, Millenials (14-26), Gen X (27-43), Baby Boomers (44-63) and Mature (63-75). Not surprisingly, both Millenials and Gen X ‘ers (myself included) have maintained consistently high levels of social media profiles over the past three years. Conversely, Baby Boomers and Matures saw a massive growth rate in 2009.

Looking at the numbers, 31 percent of Baby Boomers and 14 percent of Matures actively attended to (i.e. status updates, photo uploads, etc.) their profiles in 2008, while one year later, these numbers have seen a significant jump: 46 percent and 36 percent, respectively, in 2009.

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Chevys introduces social media widget

Dec 15th

Posted by Dan Taylor in Food & Drink

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TexMex restaurant chain Chevys recently launched a widget based holiday flash game that seeks to engage customers and entice them through the door with a special holiday offer.

Working as a Social Media consultant, I spend lots of time talking to company and business owners about what Social Media is, what it can do for their company, and how to use it.  Needless to say, when a major restaurant chain breaks the mold and reaches out to customers in new and innovative ways, well…it just makes me jump for joy.

Thanks to clearspring, the widget is embeddable on any blog, web site, or social networking profile, with the top three traffic drivers winning a party valued at $500.  It features a “Mexican jumping bean” flash based game, Chevys Fresh Mex recipes, a store locator (including local taxi information), Chevys recipes, and holiday gift cards.  When users make a gift card purchase through the Compadre widget they automatically receive a $10 credit towards their next meal with a $50 purchase.

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Top 14 websites of 2008

Aug 12th

Posted by Dan Taylor in Technology

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Are you the über cool one who bogarts other’s lighters, had the iPod before Steve Jobs, and knows just about every cool site on the internets?  Yeah me neither.  But what I do have is an excellent list of the Top 100 undiscovered sites of 2008 recently round up at PC Mag on my hands.

Not just a simple directory, editors really dug deep for some of these gems, and the results are outstanding.  I decided to give each one of these sites a fair go, and devoted a minimum of 20 minutes/site and then select a category winner.  Categories include: Apps and Services, Fun, Health and Science, Info, Search and Reference, Lifestyle, Money and Real Estate, Music, News, Photography, Shopping, Social Networking, Technology, and Travel and Maps.

Without further dieu….the winners please!

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