Schmapple.  It seems as though the PC guys have run out of things to pick on the Mac guys about, and so they can only target one thing: iSmug.

Schmapple, along with a few other outstanding spoofs are made available by writer David McCandless.  McCandless has been published in both the US and the UK including some top titles as Wired, The Guardian, Tank, and The Independent.

He’s recently completed a book: ‘The Internet, now in handy book form‘, and the associated site, www.theinternetnowinhandybookform.com parodies everything from Apple (Schmapple), Amazon (Amasszone), to ebay (kakbay) and technorati (narcorati).  McCandless’s creations are more of a ‘Just go there and check it out’ type deal, rather than having me tell you about them.

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