Leading market research firm, The NPD Group has recently released a report from their Gaming Device Profiles sub-unit, stating that 41 percent of all gamers rely on word of mouth as a source of their video game information. The survey includes data sampled from owners of a variety of gaming platforms, including portable gaming devices, and consequently this word of mouth data varies from owner to owner.

According to a recent report by the NPD Group, Baby Boomers are mastering the digital world and visiting both streaming video and social networking sites almost on a weekly basis.