Posts tagged marketing

Baby Boomers flock to Social Networking in 2009

Feb 1st

Posted by Dan Taylor in Social Media

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There’s no arguing that 2009 was a banner year for online social networking platforms. Obviously, the big players in the field, Facebook and Twitter, saw a healthy increase in user activity. A new report from eMarketer might just point to the reason why: Baby Boomers went from online consumers of digital media to social busy-bees.

The report analyzes 4 unique market segments, Millenials (14-26), Gen X (27-43), Baby Boomers (44-63) and Mature (63-75). Not surprisingly, both Millenials and Gen X ‘ers (myself included) have maintained consistently high levels of social media profiles over the past three years. Conversely, Baby Boomers and Matures saw a massive growth rate in 2009.

Looking at the numbers, 31 percent of Baby Boomers and 14 percent of Matures actively attended to (i.e. status updates, photo uploads, etc.) their profiles in 2008, while one year later, these numbers have seen a significant jump: 46 percent and 36 percent, respectively, in 2009.

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Marketers to spend more on Social Media in 2010

Jan 22nd

Posted by Dan Taylor in Social Media

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According to a new survey published by Alerian, two thirds (66%) of marketing professionals plan on allotting more in their budgets for social media engagement. 40% of respondents indicated that they’ll shift more than one-fifth of their ‘traditional’ direct marketing budgets towards digital, interactive, or social channels.

Additionally, more than two thirds (67%) of marketers surveyed indicated that social media engagement is either “increasingly important” or “critical to success”.

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The Power of Three

Jun 21st

Posted by Dan Taylor in Productivity

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I caught this video the other day via a mention on twitter.  Naturally, I had a good laugh and that moment of ‘that’s awesome!’-ness, but then filed it and moved on to the regular day’s activities.  Later that night I sent it over to a few friends, and watched it again.  Again a smile came to my face, but something else happened.  I started thinking about group dynamics, and how this example could apply to the marketplace.

At 20 seconds in, the guy in the green t-shirt joins (possibly crazy) guy number one, and we’re not quite certain if he’s a 100% participant, or a 99.44% mocker.  My guess is that we’re probably a bit closer to option 2 than 1.  At 54 seconds in, guy number three enters the picture and joins the dance.  He’s our key figure here.  Notice that it only takes another 15 seconds for not just one, but two additional participants to join the what will soon become an all hillside dance party.  For the next two minutes festival goers continue to add to the frenzy, until just about everyone in the shot is dancing like it’s 1999.

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