There’s no arguing that 2009 was a banner year for online social networking platforms. Obviously, the big players in the field, Facebook and Twitter, saw a healthy increase in user activity. A new report from eMarketer might just point to the reason why.

According to a new survey published by Alerian, two thirds (66%) of marketing professionals plan on allotting more in their budgets for social media engagement.

I caught this video the other day via a mention on twitter. Naturally, I had a good laugh and that moment of 'that's awesome!'-ness, but then filed it and moved on to the regular day's activities. Later that night I sent it over to a few friends, and watched it again. Again a smile came to my face, but something else happened. I started thinking about group dynamics, and how this example could apply to the marketplace.