Certainly not a statement you’d normally hear from a top executive of one of the worlds’ largest games publishers, and certainly not from the man at the top, CEO John Riccitiello. But low and behold, that’s exactly what he’s done. "By the way, if there are any pirates you're writing for, please encourage them to pirate FIFA Online, NBA Street Online, Battleforge, Battlefield Heroes...” he revealed in a recent interview with IndustryGamers. "If they would just pirate lots of it I'd love them. [laughs] Because what's in the middle of the game is an opportunity to buy stuff." In other words, what Riccitiello’s saying here is that the pirated disc is now more like the gravy and silverware, whereas the meat and potatoes of the title are contained online.