News
Google admits Buzz privacy fail
Feb 17th
Google officially admitted yesterday that it’s testing procedure surrounding their new offering Buzz was less than sufficient. Since it’s February 9th appearance, Google has had to do some serious retooling of the product, amid privacy concerns that sprang up almost immediately. Google says that they’re working “extremely hard” to fix the problem. “We’re very early in this space. This was one of our first big attempts,” Todd Jackson, Buzz product manager, told BBC News.
But how could one of the world’s largest online service providers overlook such a detail? It comes down to a simple lack of widespread testing. Buzz was only tested internally at Google, something the company normally does NOT do. Most often, when Google wants to bring a new product to market, they’ll tap into their unofficial “Google Trusted Tester” program, a network of family and friends of Google employees who have proven track records and are trusted with a high degree of confidentiality. These “Trusted Testers” are in exchange, given early access to a soon to be launched Google product. Unfortunately, Buzz did not receive the same treatment. “We’ve been testing Buzz internally at Google for a while. Of course, getting feedback from 20,000 Googlers isn’t quite the same as letting Gmail users play with Buzz in the wild,” comments Jackson.
To battle the negative buzz now surrounding Buzz, Google has set up a “war room” at their Mountain View, CA. headquarters that is strictly devoted to sorting out the Buzz issues.
Vancouver 2010 Olympics – as mind map
Jan 25th
Culling through listings of which Olympic events are happening when can be a bit tedious. To this end, I created this mind map to illustrate the flexibility of MindMeister’s mind mapping solution.
I’ll be keeping the schedule up to date and including a listing of winners, as well as any relevant/newsworthy notes. Let the Games begin!
Gaming: Size Does Matter
Jan 23rd
According to a report compiled by researchers at several research facilities at the University of Illinois, human propensity for talent in video games can now be determined by measuring three key areas of the brain.
Kirk Erickson, a professor of psychology at the University of Pittsburgh, and first author of the study remarks, “This is the first time that we’ve been able to take a real-world task like a video game and show that the size of specific brain regions is predictive of performance and learning rates on this video game.” Erickson’s article first appeared in the professional journal Cerebral Cortex. He has since been joined by researchers from MIT, Florida State (which is also currently conducting a study on consumers’ virtual goods buying habits), and the University of Illinois.
Videos, coding, and a whole lotta text
Nov 27th
By the looks of things around here, you’d think that I’d gone a little AWOL – and part of that is true. I guess when you work on others’ blogs, copy, marketing, and video production – your own personal blog takes a back seat (funny how that making money to pay the bills thing works). So without further adieu…let me bring ya’ll up to speed on what I’ve been working on.
MindMeister
As I wrote back in the beginning of October, I’ve started working with MindMeister in a variety of capacities. Truly, this is one of the best gigs I’ve ever had. Not only is Michael Hollauf (my boss), one of the most supportive people I’ve ever worked with, he’s also very open to any and all marketing ideas. One of the first projects I did with MindMeister is the 4:37 screencast that went up about a month ago.


