Plastic Surgery? There’s an App for that.

Jun 20, 2010 by Dan Taylor    No Comments    Posted under: News

In the never-ending quest to ‘app’ize the world, developers’ creativity certainly seems to know no bounds. As of this past Friday, there’s now an iPad/iPhone/iPod Touch app that focuses on the up sides of facial plastic surgery.

Commissioned by Dr. Steven Denenberg of Omaha, Nebraska, the “Facial Plastic Surgery: Before and After,” app displays hundreds of before and after photos and communicates what’s involved in the facial plastic surgery process.

“The iPad is the next powerful communication tool,” Dr. Denenberg said. “Its gorgeous display lets us present huge photos, and its touch screen makes the app fun and easy to navigate.”

Harvard and Stanford trained Denenberg has been listed as one of America’s Top Doctors by Castle Connolly Medical Ltd. consecutively since 2001. Denenberg has been recognized by Vogue and W magazines, and serves patients clients from over 50 countries around the world.

Now I’m not quite sure what makes this an ‘app’, as from what I’ve seen, it’s basically a glorified e-book. Which reminds me, if viewing hundreds of photos of what plastic can do for your looks isn’t enough for you, Denenberg’s app also includes a bonus 200 page e-book including photos of how plastic surgery operations are performed. Ghoulish fun included!

If the app included the ability to integrate high resolution photos of one’s self, and then using the touch screen interface, manipulate the image via the confines of what today’s plastic surgery can do – ok…win. But again, as it is right now, there’s plenty of pictures, but that’s about it.

Score one (more) for Dr. Denenberg, as he’s first-to-market with a plastic surgery app, as well as owning the perfect plastic surgery URL, FacialSurgery.com. I’m not sold on the effectiveness of the app, but clearly Dr. Denenberg and staff know how to drive traffic, and ultimately sales. Hats off to you sir.

Should you need a facelift are interested, Dr. Denenberg’s scary book of pictures can be found at App33.com.