Pimp the Scooter
Ah, the wonderful world of Twitter and Social Media alive and well, and yet again affirming my faith in the method. I happened to catch a tweet this morning pimpthescooter.com. Having been a big fan of MTV’s Pimp My Ride (back in the day, ya’ll…the new stuff – not so much), I thought, hmmm…who’s doing what to a scooter?
Well, low and behold, pimpthescooter.com has pretty much nothing to do with MTV, Xibit, or dropping the ride a few extra inches. What it DOES have is an awesome social media powered concept by Big Jon Evans. The story breaks down like so: Jon Evans is a small business owner in Greenville, SC. Due to a series of unfortunate events, Evans finds himself without modus transportatus (homeboy no longer has a car). In his search for a solution to the ‘Crap, how do I get around?’ question, Jon found a perfectly acceptable spring/summer solution: a scooter!
Ok, so a guy with out a car in Greenville, SC wants to buy a scooter. So what?
Now here’s where things get interesting. Instead of plucking down the $1500 and driving his new scooter off the lot, Evans is conduction a social media experiment. Conceived with an obvious nod to the Million Dollar Homepage, Evans is selling off 150 1 x 1 squares for $10 each, where contributors get their picture plastered on the scooter, and a mention on Jon’s wall of gratitude. Businesses can also get their logo on Jon’s hot ride with a 2 x 2 sticker for $50. Thus far, he’s raised $530 or 35% of his goal. With 21 days remaining, my money is on Jon successfully completing the experiment, and driving away a happy camper.
But why should I pay for some guy’s scooter?
Besides the obvious benefit of ‘hey, that’s cool…I want to be a part of it’, Jon is using a ChipIn widget, making donations incredibly easy for anyone with a paypal account, and doing his part to reduce his carbon footprint. Still not enough? This just in: Jon will be auctioning off the scooter at summer’s end (September) with all procedes going to a charity of his choosing.
Maybe we could let the contributors choose the charity via a poll on pimpthescooter.com Jon?
Anyway you look at it, a great idea and great execution on Jon’s part. So let’s get homie some wheels, and do it all for a good cause at the end of the day. Visit pimpthescooter.com and get your picture reserved right next to mine. And yes…you can choose any picture you want.
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