Schmapple. It seems as though the PC guys have run out of things to pick on the Mac guys about, and so they can only target one thing: iSmug.
Schmapple, along with a few other outstanding spoofs are made available by writer David McCandless. McCandless has been published in both the US and the UK including some top titles as Wired, The Guardian, Tank, and The Independent.
He’s recently completed a book: ‘The Internet, now in handy book form‘, and the associated site, www.theinternetnowinhandybookform.com parodies everything from Apple (Schmapple), Amazon (Amasszone), to ebay (kakbay) and technorati (narcorati). McCandless’s creations are more of a ‘Just go there and check it out’ type deal, rather than having me tell you about them.
However, let me simplify some of the linking structures for you. Click on the logo to get to the site:
And don’t be afraid to dig a bit deeper into each of these sites. Not only are the index pages a ball of laughs, but go ahead and try to order something at Schmapple, or find a soul mate on poormatch.
Enjoy! 
What a great article, thanks for posting!
That’s a great find, very funny! I’ve only viewed the kakbay site so far, and I’m off to look at the rest now. Cheers, DT
Thanks to the article, The links from CommentLuv, will count as backlinks for all search engines.
Great information! Thanks for writing this. It is an honor to participate in the discussion.
This was very informative
Thanks to the article, Now there is more reason to comment than ever before! Good post… I found it via Google. They most love you!
Interesting post.
great looking site. loved this post as well
thank you